What is MAP
A new emphasis has emerged in economic and medical research on personal wellbeing - the cognitive, behavioral, emotional and physical health of the individual - and ways to improve it. Although there are obvious benefits to wellbeing and there is, today, a far greater focus on the impact of wellbeing on the individual and society as a whole, depressive disorders continue to grow and have already become the second leading cause of disability worldwide.
Compounding this challenge in public health are trends like media and technology, which have rapidly converged to increase the stress of modern life. In this context we believe everyone needs a reliable resource to encourage happiness and wellbeing.
Organizations too need an affordable way to measure and promote wellbeing to improve both individual and organizational productivity; and governments need the same, with depression forecasted by the World Health Organization to be a pandemic by 2020.
We are a technology, life-science and information services company that was founded specifically to address these challenges and trends and to provide a web-based, scientifically-validated set of applications and systems that measure and improve individual wellbeing in real time.
Our founder, Zephyr Bloch-Jorgensen has had a lifelong interest in helping people fulfill their potential for a better life. Graduating with a Master of Laws from the University of Sydney, and with a keen interest in natural justice and equity, he went on to advise leaders of State Government and soon started focusing on the role of wellbeing in society. In the early 2000s he encapsulated many of his thoughts in a book entitled Map: Living a Centered Life
which started an initiative to encourage people to think more deeply about their lives and the way they might improve them. The emergence of the internet as a universal delivery mechanism with wide-spread accessibility provided the perfect opportunity to bring the ideas to a wider audience and led directly to the forming of MAP.
During the latter stages of completing the book and during the early stages of forming the company, a small group of individuals who had been positively affected by the philosophy, and who had relevant and complementary skills, brought their expertise to the project with a clear and cohesive vision to get the initiative under way. Today, our organization includes individuals from a wide variety of disciplines including software engineers, design and development architects, business development and management professionals, academic and practitioner scientists; all focused on providing the best possible outcome for the users of our products and services